AI-Powered Ad Platform

Smart Bid is ExoClick’s AI-powered automated bidding tool that uses machine learning to continuously optimize campaign bids in real time, maximizing performance while reducing the need for manual bid management.

The Bidder is an automation tool that applies automatic campaign updates based on set metrics and optimizes bids at zone level. Smart Bid optimizes bids in real time based on the probability of conversion across a large number of data points: a more dynamic, intelligent approach.

It depends on the competitiveness of your campaign’s targeting. The initial CPM works like a Smart CPM campaign to prevent overpaying. If you have a similar campaign, use it as a reference. Otherwise start with a competitive CPM from the beginning: the faster you get data, the sooner Smart Bid will optimize efficiently.

Yes, and it is recommended. Any existing conversion data from your Smart CPM campaign will be used immediately by Smart Bid as soon as you switch pricing models.

There is no minimum budget, but Smart Bid needs data to work. The higher your Target CPA or conversion value, the higher the budget needed to generate meaningful data. A single zone campaign requires less budget than one targeting thousands of zones.

It typically takes around 30 conversions for Smart Bid to begin optimizing efficiently. The higher the volume of conversions, the sooner it will reach your target goal.

Switch to “Maximize Volume” bid optimization, increase your Initial CPM, raise your Target CPA/ROAS if possible, increase your Daily Budget if you are hitting the cap, and review your Frequency Capping, especially for high-frequency formats like banners and native ads. Monitor CTR and conversion rate when adjusting frequency capping, as higher settings may affect performance.

The ExoClick MCP Server is a secure bridge that allows you to connect AI assistants, such as Claude, ChatGPT, Cursor, or any custom AI agent, directly to your ExoClick account through the Model Context Protocol (MCP). Once connected, you can ask questions about your campaigns, zones, and site performance in plain language and get instant answers without writing code or building custom integrations.

MCP is an open standard that allows AI tools to securely connect to external services. Instead of copying data into spreadsheets or writing API scripts, you connect your AI assistant to ExoClick and simply ask questions in natural language. The AI handles the data retrieval and analysis for you.

The ExoClick MCP Server is compatible with Claude (Claude.ai and Claude Desktop), ChatGPT, Cursor, Claude Code, and any other MCP-capable AI client that supports Streamable HTTP transport with OAuth authorization.

Yes. You need an active ExoClick Advertiser or Publisher account before connecting.

Alongside the MCP Server, ExoClick provides a public repository of pre-built Skills: optimized prompts and workflows designed for common tasks such as daily performance analysis, campaign or ad zone optimization reviews, and reporting. Skills are entirely optional; the MCP Server works with any prompt you write yourself.

Yes. All requests go through the same permission system as the ExoClick API: you can only access data you are authorized to see. Authorization is handled via OAuth, which redirects to the ExoClick admin panel, and no tokens are shared or stored outside of that flow.