Advertiser Guidelines
Ads Transparency for EU end-users
Advertisers are always responsible for ensuring to comply with all applicable laws and regulations for all of the locations where their ads are showing, in particular with the EU Digital Service Act (DSA).
Why this information needs to be displayed?: to comply with the obligation of Ad Transparency within the DSA, and to facilitate EU end users to identify the advertiser behind a selected ad. For this purpose, the information will be extracted from the data provided by the advertiser under its sole responsibility.
What information will be disclosed?: the advertiser’s information such as the name of the natural or legal person/or business on whose behalf the advertisement is presented and, when applicable, the natural or legal person who paid for the advertisement if that person is different from the referred before.
Furthermore, certain additional information about advertisers and ad campaigns to EU end users shall be disclose, in particular, meaningful information about the main parameters used to determine the recipient to whom the advertisement is displayed.
Campaign approval or rejection remains at ExoClick’s sole discretion, active campaigns are constantly reviewed by our Compliance team and may be stopped at anytime without prior notice.
General for all advertising campaigns
Due to the Swedish Sex Purchase Act (Sexköpslagen), adult live cam shows and custom videos are not permitted to be promoted to Swedish audiences.
Images and/or texts cannot rotate from one to another (or loop back to the same one) any faster than one change per every 2 seconds.
Texts, CTA buttons, borders and other elements must not blink or flash whatsoever.
Misleading landing pages designed to collect push notification subscribers is not accepted.
Marketing material referencing the Gumtree, the Skroutz Brand and/or Olx Brand is not accepted.
Products that auto-redirect to appstores/open apps on user devices without user authorization are not permitted on the popunder format.
900×250 banner formats using fake dating image galleries are not permitted unless the faces of people are blurred out.
All .gif .png .jpg and mp4 display banners must be less than 150KB.
Deepfake/Faceswap/Undressing apps not accepted.
Cryptocurrency/forex/binary offers are not permitted (subject to exception).
It is recommended all Banner and Landing Page marketing material clearly defines the brand or product name promoted.
Campaigns containing Malware/Phishing are not permitted.
Campaigns containing Browser lockers/Ransomware are not permitted.
Looping or browser locking push notifications are not permitted.
Backjacking and Auto redirection (forcing the visitor away from the publisher site) are not permitted.
Fake Scareware Alerts are not permitted.
Products that auto-install/auto-download without user consent are not permitted.
Ads that make mobile devices vibrate without user interaction are not permitted.
Banners showing a phone number must use the CPM/Smart CPM pricing model (CPC is not allowed).
Banners/landing pages must not use content that infringes on copyright or trademark laws including the use of the images of celebrities/famous people.
The imitation of any of ExoClick publisher website is not permitted.
Banners & landing pages must be 18 U.S.C. 2257 compliant.
Campaign material containing the following acts are not permitted: extreme violence, abuse, rape, blood, incest, scatophilia, urination, bestiality.
Mainstream
No visible nudity, no nipples, genitals, etc.
No pornographic wording.
Campaigns featuring any of the following below will be permitted but will be categorized as SEXY which some mainstream publishers will block from their sites.
Provocative poses.
Important focus on breasts, small bikinis, etc.
Dating products clearly oriented to sexual encounters.
Provocative wording.
In-stream video
The length of the video needs to be a minimum of 10 seconds and maximum 30 seconds duration.
If using VAST Link the skip button parameter must be set to 5 seconds.
If using VAST Link, we recommend that you use MP4 creatives as some websites and video players do not allow other creative formats.
The video quality needs to be high enough to be easily viewable to all site visitors – see the technical requirements by clicking here (opens in a new tab).
The video content must match the product you are selling after viewers click the link.
You must own full copyright or be officially authorized to use all materials featured in the video (proof may be required).
The video content should be visually appealing and creative. Original content will help you generate better quality leads.
ExoClick reserves the right to decline video campaigns at any time if deemed unsuitable for the network or our publishers requirements.
Native
Global Native Ad Guidelines:
New Guideline: Titles and descriptions must not contain any misleading icons and emojis such as play icons, timer icons, envelope icons or upload/download icons.
New Guideline: Titles and descriptions must not imitate a first person request to a user.
Native videos must be less than 1.5 MB with a 16:9 aspect ratio and be less than 10 seconds long.
Static, rotating and animated banners are accepted.
No borders or margins.
Your landing page should provide some form of content, being text, pictures or videos.
We recommend marketing your landing page in the shape of articles, tutorials, blogs, etc.
Specific Adult Native Ad Guidelines:
Only simple pictures.
No logos, branding or watermarks (but this is permitted in native video thumbs).
No buttons, text or any type of design element.
No split images.
No mainstream images. Images must be adult or sexy in nature (non adult dating profiles can be accepted).
Specific Mainstream Native Ad Guidelines:
No nudity (bikini only).
No sexual vulgar text.
Design elements such as small texts, buttons, split images, arrows, circles and logos can be accepted.
Push Notification
Misleading titles, texts and descriptions such as fake chat requests are not permitted.
Banner image must be 720×480 or 192×192 in JPEG, PNG of GIF file formats.
Title Text: Maximum 30 characters.
Description Text: Maximum 40 characters (please note some browsers restrict the amount).